Partner, North American Cross-Cultural Practice Lead
Ogilvy & Mather [OgilvyCULTURE]
Jeffrey Bowman leads the North American Cross-Cultural Practice at one of the largest advertising and communications agencies in the world, Ogilvy & Mather. Ogilvy’s cross-cultural approach is viewed as industry break-through because of their Inside-Outside strategy, “The New General Market” approach and client service model.
Since launching the Cross-Cultural Practice in July 2011, they’ve nabbed client engagements with IKEA, British Airways, MetLife, Kodak and British Petroleum. He’s partnered with John Seifert, President of Ogilvy North America, and Donna Pedro, Chief Diversity Officer of Ogilvy North America, and created a new communications model that serves as a bridge for “general market” and “multicultural” marketing communications model into a “Total Market” communications model. The model has been celebrated in The New York Times, Advertising Age, The Economist, and other industry publications and conferences.
Jeffrey brings more than 15 years of experience within marketing strategy, brand management, experience planning, channel strategy and marketing effectiveness with global brands Pepsi-Cola, P&G, MillerCoors, Whirlpool, Dell, Sears, Gap, Lenovo, Sara Lee, Tabasco, Kraft and Time Warner Cable. Still in its infancy, OgilvyCULTURE is a very promising Practice for the Agency. Ogilvy & Mather’s depth and diversity of talent has allowed Jeffrey to bring his experience to a space thirsty for innovation.
He holds an MBA in Marketing from Clark Atlanta University and a BS in Marketing from South Carolina State University.
SESSION(S): The Competitive Edge