Registration Desk Opens, Sponsored by TVB (Hotel Lobby)

Cocktail Reception for SAMS Attendees and Early Arrivals, Sponsored by Rocket Fuel (Stardust Room)

Registration Desk Opens for SAMS Attendees, Sponsored by TVB (Hotel Lobby)

Executive Workshop for Small and Mid-Sized Agencies (Members Only) (Wilshire Ballroom)
Lunch Sponsored by Deltek

Exhibit Hall Opens With Welcoming Cocktail Reception for All Attendees, Sponsored by NCC Media (Beverly Hills Ballroom)

Late Night Drinks in the Stardust Room at the Beverly Hilton, Sponsored by Buddy Media, Collective, Millennial and Vibrant

Registration Desk Re-Opens, Sponsored by TVB (Hotel Lobby)

Breakfast, Sponsored by Mintel (Beverly Hills Ballroom)

General Session Begins in International Ballroom

Welcome to LA

Nancy Hill, President-CEO, 4A’s

Technology, Data and Social Media: Does It Make Us All Different or All the Same?
The session title says it all.

Sir Martin Sorrell, CEO, WPP
Jaron Lanier, Partner Architect, Microsoft Research
Interviewed by Rob Norman, CEO N.A., GroupM

Welcome to LA
Nancy returns, and she, Chuck, Bill, and Chris kick off the rest of the conference.

Nancy Hill, President-CEO, 4A's
Bill Koenigsberg, President, CEO and Founder, Horizon Media and Chair, 4A's Media Policy Committee
Chuck Porter, Chairman, CP+B and Chairman, 4A's
Chris Weil, Chairman & CEO, Momentum Worldwide and Incoming Chairman, 4A's

Morning Sessions Bridged by Chuck Porter, Chairman, CP+B

Data Visualization
Proof that presenting data doesn't need to be dull.

Nick Bilton, Bits Lead Blogger and Columnist for The New York Times

Cool Technology Presentation #1 | Natural User Interface Advertisements
The first of four new transformative technologies.

Shawn McMichael, Sr. Director of Global Advertising Channel, Interactive Entertainment Business, Microsoft Corporation

Holding Company CEO’s Part II:  The Insurgents
Don't call them "challengers." They are insurgents.

Miles Nadal, Chairman & CEO, MDC Partners
Buz Sawyer, President and CEO, Cheil Americas
Interviewed by Rupal Parekh, Agency Editor, Advertising Age

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Strategy Festival Inspirer #1
Why every strategic planner should find his or her inner drag queen.

Melissa Cabral, Strategic Planner, The Martin Agency

High School for Innovation in Advertising and Media (IAM) Update
IAM, the first high school in the country dedicated to advertising, is set to graduate its first class in June 2012. Ron Berger, one of the founders of IAM, will discuss how the successful partnership between advertising and education has benefited students and the advertising agency community by providing young talent for the future.

Ron Berger, Business and Brand Consultant

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Refreshment Break, Sponsored by STRATA (Beverly Hills Ballroom)

Breakout Sessions, Sponsored by "NEW BUSINESS HUB"

1) The Future of Creativity (International Ballroom)
Will it be led by technologists, creatives, or somebody else?

Jeff Benjamin, CCO North America, JWT
Rob Gonda, Global Head of Emerging Technology & Innovation, SapientNitro
Andy Hood, Executive Creative Development Director, AKQA
Matt Howell, Global Chief Digital Officer, Arnold Worldwide
Moderated by Winston Binch, Partner, Chief Digital Officer, Deutsch LA.

2) Transformative Research I: Summaries of Three Major Studies (Whittier)

Bruce Goerlich, Chief Research Officer, Rentrak
Gary Reisman, Co-Founder, NewMediaMetrics, Inc.
John Roberts, Chief Strategy Officer, Partners and Napier
Amy Shea, EVP Global Director of Brand Development, Brand Keys, Inc.
Moderated by Bob DeSena, President & CEO, Engagement Marketing Group

3) Socializing Local TV (Wilshire Ballroom)
Local TV executives are tapping into the social graph.

Rebecca Campbell, President, ABC Owned TV Stations, Disney/ABC
Dunia Shive, President and CEO, Belo Corp.
Valari Staab, President, NBC Owned Television Stations
Moderated by Abby Auerbach, EVP, TVB

Breakout Sessions, Sponsored by "NEW BUSINESS HUB"

1) There is No Model: Building The Agency of The Future (Wilshire Ballroom)
...from the production ground up.

Greg Andersen, CEO, BBH
Mike Geiger, President, Chief Integration Officer, JWT, North America
Neal Prescott, CEO, Deliver
David Rolfe, Director of Integrated Production, BBDO
Moderated by Charles Day, Founder, The Lookinglass Consultancy

2) Winning Large Multi-Agency Pitches (Whittier)
Definitely "news you can use."

Mark Schnurman, President & Co-Founder, Filament Inc.

3) Trading Desks & DSP’s (International Ballroom)
Using deep dive data insighting to refute John Wanamaker's famous saying ("50%...").

Joe Apprendi, CEO, Collective
JT Batson, President, Mediaocean
Quentin George, Chief Digital Officer, IPG Mediabrands
Josh Jacobs, President, Accuen Media
Brian Lesser, CEO, Xaxis
Kurt Unkel, EVP/GM-Audience On Demand, VivaKi Nerve Center
Moderated by Dave Morgan, CEO, Simulmedia

Lunch

Conference Highlights from PopSugar: Through the Eyes of the Next Generation

Afternoon Sessions Bridged by Bill Koenigsberg, President, CEO and Founder, Horizon Media

Transformation of Radio
The death of advertising-supported radio is greatly exaggerated.

Bob Pittman, CEO, Clear Channel

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Transforming a Cable Network
From the man who "greenlighted" Mad Men and Breaking Bad.

Charlie Collier, President, AMC Networks Inc.
Interviewed by Abbey Klaassen, Editor, Advertising Age

The (Transformative) Value of Social Media
RE: Social Media, Carolyn says there's MORE there than meets the eye.

Carolyn Everson, VP, Global Marketing Solutions, Facebook
Interviewed by David Eastman, CEO, JWT North America and Worldwide Digital Director, JWT

Cool Technology Presentation #2 | IntoNow
More cool technology.

Sima Sistani, Director, Business Development, IntoNow

Mobility: Will It Ever Transform?
Who knows?

Jack Haber, Vice President Global Advertising and Digital, Colgate-Palmolive
Interviewed by Greg Stuart, Global CEO, MMA

Refreshment Break, Sponsored by Rentrak (Beverly Hills Ballroom)

Transformative Network Shows
Meet the man who spawned the "procedurals" genre.

Anthony Zuiker, Creator and Executive Producer, CSI Franchise
Interviewed by Michael Kassan, Chairman, CEO, MediaLink LLC

Telecast of the Induction of O. Burtch Drake (former 4A's President-CEO) Into the AAF Hall of Fame

The Competitive Edge
These speakers share agency diversity success stories.

Mary Baglivo, Chair & CEO, The Americas, Saatchi & Saatchi
Jeffrey Bowman, Partner, North American Cross-Cultural Practice Lead, Ogilvy & Mather [OgilvyCULTURE]
Sheldon Levy, EVP, Deputy Director of Broadcast Production, Saatchi & Saatchi
John Seifert, Chairman & CEO, Ogilvy North America
Moderated by Ola Mobolade, Managing Director, Firefly, Millward Brown

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O’Toole Creative Awards
Our Chairman presents the winners of the biggest creative award in advertising.

Chuck Porter, Chairman, CP+B

TED Ads Worth Spreading
From the folks (and our Chairman) who brought you TED.

Chuck Porter, Chairman, CP+B
Ronda Carnegie, Head of Global Partnerships, TED

Sustainability as a Transformative Business Imperative
It's always been the right thing; now it's the smart thing.

Bea Perez, Chief Sustainability Officer, The Coca-Cola Company
Kate Robertson, Group Chairman, Euro RSCG & One Young World Co-Founder
Benny Thomas, Group Director, Cultural & Business Insights, CP+B
Moderated by Stuart Elliott, Advertising Columnist, The New York Times

Strategy Festival Inspirer #2
Everything I Need To Know About Briefing I Learned from Stand-Up Comedy

Sara Cobaugh, Account Planner, McKinney

General Session Adjourns

Poolside Cocktail Reception, Sponsored by Sugar Inc.

Poolside Dinner, Sponsored by Hulu

Clear Channel Media + Entertainment Presents "iHeartRadio's Future of Music – The Class of 2012" with performances by Karmin, The Wanted, Fun., and K'Naan (International Ballroom)

Late Night Drinks in the Stardust Room at the Beverly Hilton, Sponsored by Facebook

Registration Desk Re-Opens, Sponsored by TVB (Hotel Lobby)

Breakfast, Sponsored by Sugar Inc. (Beverly Hills Ballroom)

Conference Highlights from PopSugar: Through the Eyes of the Next Generation

Morning Sessions Bridged by Chris Weil, Chairman & CEO, Momentum Worldwide

What’s Keeping You Up At Night?
Representatives from media, agency creative, and agency management on the 2012 issues that are causingthem to lose sleep.

Tom Carroll, President & CEO, TBWA Worldwide
Martin Cass, President, Chief Client Officer, Carat Global Management
Bill Hagelstein, President, CEO, RPA
Ty Montague, co-CEO, co:collective
Moderated by James Cooper, Executive Editor, Adweek

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Content—Content—Content: How do the TV networks see the internet?
These guys believe digital video will do more for brands than social media.

Mike Biard, EVP, Distribution, Fox Networks
Edward Erhardt, President Global Customer Marketing and Sales, ESPN
Jim Lanzone, President, CBS Interactive
JB Perrette, Chief Digital Officer, Discovery Communications
Moderated by Steve Farella, Chairman and CEO, TargetCast tcm

Cool Technology #3 | Huffington Post Streaming Network
Let's hear it for cool technology!

David Shing, Digital Prophet, AOL

Attracting Top Talent: Telling Our Story
An update on 4A's talent initiatives.

Andrew Benett, Global CEO, Arnold Worldwide & Global Chief Strategy Officer, Havas Worldwide
Sharon Napier, CEO, Partners + Napier

Cool Technology Presentation #4 | YouTube Channels
More cool technology.

Lucas Watson, VP, Video Online Sales, Google

(Very) Creative Women
There aren't enough truly creative women like Susan, Lisa, Kristen and Tiffany.

Susan Credle, EVP, CCO, Leo Burnett Worldwide
Lisa Donohue, CEO, Starcom USA
Kristen van Ogtrop, Managing Editor, Real Simple
Tiffany Rolfe, VP, Executive Creative Director, CP+B
Moderated by Carisa Bianchi, President, TBWA\Chiat\Day Los Angeles

Refreshment Break, Sponsored by STRATA (Beverly Hills Ballroom)

Strategy Festival Inspirer #3
In a world that values speed and efficiency above all else, how can we create truly beautiful experiences for consumers?

Ben Zumsteg, Strategist, Naked Communications

The Relentless Pursuit of Better Ways

Jason Kilar, CEO, Hulu

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CEO Fireside Chat
These executives are collaborating on initiatives to create critical new standards for our community.

Nancy Hill, President-CEO, 4A’s
Robert Liodice, President & CEO, ANA
Randall Rothenberg, President & CEO, IAB

Breakout Sessions, Sponsored by "NEW BUSINESS HUB"

1) Boomer Marketing: 70 Is the New 50; 50 Is the New 30 (Stardust Room)
If Boomers have all the money, why do advertisers target Millennials and "X-ers?" Just ask Chuck.

Chuck Woolery, Senior Citizen Marketing Specialist, Western Creative
Mark Young, Chairman, Western Creative.

2) Transformative Research II (International Ballroom)

Peter Daboll, CEO, Ace Metrix
Marc Goldstein, CMO, RealVu
Anne Hunter, VP, Advertising Effectiveness, comScore
Alice Sylvester, COO, Media Behavior Institute
Moderated by Bernhard Glock, SVP, MediaLink LLC

3) Playing Nice in the Sandbox (Wilshire Ballroom)
How the cable, satellite and telco companies, media’s fiercest competitors, actually worked together to launch a joint local ad sales effort.  And what this means for advertisers and agencies in 2012 and beyond.

Richard Forester, VP, New Business Development, DIRECTV
Frank Foster, SVP, TV Media Sales and Solutions, AT&T AdWorks
Steve Lindsley, Regional VP, Comcast Spotlight
Lisa Meier, SVP, Media Sales, West, Time Warner Cable Media Sales
Moderated by Andrew Capone, SVP Marketing & Business Development, Corporate, NCC Media

Lunch (Beverly Hills Ballroom)

Conference Highlights from PopSugar: Through the Eyes of the Next Generation

Afternoon Sessions Bridged by Nancy Hill, President-CEO, 4A’s

Reminiscing About Apple and "1984"
Lee and Steve created the most famous TV commercial of all time.

Lee Clow, TBWA\Global Director of Media Arts, TBWA\Media Arts Lab\Chairman
Steve Hayden, Vice Chairman, Ogilvy & Mather Worldwide

Best of Zeitgeist

Adam Braun, Founder, Executive Director, Pencils of Promise

Advertising Re-imagined
How digital technology would transform four classic campaigns.

Odette Canton, Digital Manager, Bayer Healthcare
Linda Gangeri, Manager National Advertising, Volvo Cars of North America, LLC
Jackie Jantos, Global Creative Director, The Coca-Cola Company
John Peebles, VP Online Marketing, Avis Budget Group
Moderated by Lisa Gevelber, VP Marketing, Google

Transforming College Football
Larry has done more to transform college football than anybody since they outlawed leather helmets.

Larry Scott, Commissioner, Pac-12 Conference
Interviewed by Neil Everett, Anchor, ESPN

Refreshment Break (International Ballroom)

Patent Trolling
Straight from TED, hear about one of the biggest problems facing creative technologists.

Drew Curtis, CEO, Founder, FARK.com

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Breaking Through (Not Just Cracking) the Glass Ceiling
If Lareina has her way, there will be lots more Susan Credles, Lisa Donohues, Kristen van Ogtrops and Tiffany Rolfes.

Lareina Yee, Partner, McKinsey & Company

Strategy Festival Inspirer #4
Visual storytelling is the fundamental driver of the new digital narrative, and it has enormous implications for how we create engaging experiences.

Sharon Panelo, Strategist, McCann Erickson

Conference Wrap Up
How did we do?

Nancy Hill, President-CEO, 4A’s
Bill Koenigsberg, President, CEO and Founder, Horizon Media
Chuck Porter, Chairman, CP+B
Chris Weil, Chairman & CEO, Momentum Worldwide

Transformation 2012 Adjourns