Schedule

Sunday, March 25

4:00pm - 5:00pm		Registration Desk Opens -- Hotel Lobby
6:00pm - 7:00pm		Cocktail Reception for SAMS Attendees and Early Arrivals -- Stardust Room

Monday, March 26

8:00am - 8:25am		Breakfast for SAMS Workshop Attendees
8:00am - 9:00am		Registration Desk Re-Opens -- Hotel Lobby
8:25am - 8:30am		Welcome (SAMS Workshop) Nancy Hill, Patrick Kiss -- Wilshire Ballroom
8:30am - 9:15am		Technology: Cure or Curse (SAMS Workshop) Matt Anthony -- Wilshire Ballroom
9:15am - 10:00am		Agency Culture (SAMS Workshop) Andrew Graff -- Wilshire Ballroom
10:00am - 10:30am		Guidelines for Project Work (SAMS Workshop) Sal Conte, Andres Echenique, David Lubeck, Margaret McInern -- Wilshire Ballroom
10:30am - 10:45am		Refreshment Break for SAMS Workshop Attendees
10:45am - 11:45am		Innovative Business & Revenue Models (SAMS Workshop) Eric Johnson, Ben Gaddis, Tom Sebastian, Linda Rosanio, Patrick Kiss -- Wilshire Ballroom
11:45am - 12:30pm		Agency Case Story: Erwin Penland, Greenville, SC (SAMS Workshop) Joe Erwin -- Wilshire Ballroom
12:30pm - 1:30pm		Lunch for SAMS Workshop Attendees
1:30pm - 2:30pm		Shopper Marketing (SAMS Workshop) Tom Conti, Ted Flinn -- Wilshire Ballroom
2:30pm - 3:15pm		Winning New Business & Sustaining Client Relationships (SAMS Workshop) Russel Wohlwerth, Gerry Preece -- Wilshire Ballroom
3:15pm - 4:00pm		Creativity--The Fuel That Powers Business and Agency Growth (SAMS Workshop) David Angelo -- Wilshire Ballroom
4:00pm - 4:45pm		What's Next for Clients and Agencies (SAMS Workshop) Jim Russell -- Wilshire Ballroom
4:45pm - 5:00pm		Wrap-Up (SAMS Workshop) -- Wilshire Ballroom
5:30pm - 7:00pm		Exhibit Hall Opens With Welcoming Cocktail Reception for All Attendees -- Beverly Hills Ballroom
10:00pm - 11:59pm		Late Night Drinks in the Stardust Room at the Beverly Hilton -- Stardust Room

Tuesday, March 27

6:45am - 7:45am		Breakfast -- Beverly Hills Ballroom
		Registration Desk Reopens -- Hotel Lobby
8:00am - 8:05am		Welcome to LA Nancy Hill -- International Ballroom
8:05am - 8:35am		Technology, Data and Social Media: Does It Make Us All Different or All the Same? Sir Martin Sorrell, Jaron Lanier, Rob Norman -- International Ballroom
8:35am - 8:55am		Welcome to LA (Part II) Bill Koenigsberg, Chuck Porter, Chris Weil, Nancy Hill -- International Ballroom
8:55am - 9:20am		Data Visualization Nick Bilton -- International Ballroom
9:20am - 9:25am		Cool Technology Presentation #1 | Natural User Interface Advertisements Shawn McMichael -- International Ballroom
9:25am - 10:05am		Holding Company CEOs Part II: The Insurgents Miles Nadal, Rupal Parekh, Buz Sawyer -- International Ballroom
10:05am - 10:07am		Interstitial #1 -- International Ballroom
10:07am - 10:12am		4A's Strategy Festival Inspire! Program Participant Melissa Cabral -- International Ballroom
10:12am - 10:25am		High School for Innovation in Advertising and Media (IAM) Update Ron Berger -- International Ballroom
10:25am - 10:27am		Interstitial #2 -- International Ballroom
10:27am - 11:00am		Refreshment Break -- Beverly Hills Ballroom
11:00am - 11:45am		Socializing Local TV Abby Auerbach, Rebecca Campbell, Dunia Shive, Valari Staab -- Wilshire Ballroom
		The Future of Creativity Matt Howell, Rob Gonda, Winston Binch, Andy Hood, Jeff Benjamin -- International Ballroom
		Transformative Research I: Summaries of Three Major Studies Bruce Goerlich, Gary Reisman, Bob Desena, John Roberts, Amy Shea -- Whittier
11:50am - 12:30pm		There Is No Model: Building the Agency of the Future Neal Prescott, Charles Day, Mike Geiger, Greg Andersen, David Rolfe -- Wilshire Ballroom
		Trading Desks and DSPs Quentin George, Josh Jacobs, Brian Lesser, Joe Apprendi, Dave Morgan, Kurt Unkel, JT Batson -- International Ballroom
		Winning Large Multi-Agency Pitches Mark Schnurman -- Whittier
12:30pm - 1:25pm		Lunch
1:30pm - 2:00pm		Transformation of Radio Bob Pittman -- International Ballroom
2:00pm - 2:02pm		Interstitial #3 -- International Ballroom
2:02pm - 2:25pm		Transforming a Cable Network Charlie Collier, Abbey Klaassen -- International Ballroom
2:25pm - 2:50pm		(Transformative) Value of Social Media Carolyn Everson, David Eastman -- International Ballroom
2:50pm - 2:55pm		Cool Technology Presentation #2 | IntoNow Sima Sistani -- International Ballroom
2:55pm - 3:20pm		Mobility: Will It Ever Transform? Jack Haber, Greg Stuart -- International Ballroom
3:20pm - 3:45pm		Refreshment Break -- Beverly Hills Ballroom
3:45pm - 4:10pm		Transformative Network Shows Anthony Zuiker, Michael Kassan -- International Ballroom
4:10pm - 4:22pm		Telecast of Induction of O. Burtch Drake, Former 4A's President-CEO, Into the AAF Hall of Fame -- International Ballroom
4:22pm - 4:58pm		The Competitive Edge John Seifert, Sheldon Levy, Mary Baglivo, Jeffrey Bowman, Ola Mobolade -- International Ballroom
4:58pm - 5:00pm		Interstitial #4 -- International Ballroom
5:00pm - 5:15pm		Presentation of the 4A's O'Toole Awards for Creative Excellence Chuck Porter -- International Ballroom
5:15pm - 5:30pm		TED Ads Worth Spreading Chuck Porter, Ronda Carnegie -- International Ballroom
5:30pm - 6:00pm		Sustainability as a Transformative Business Imperative Bea Perez, Kate Robertson, Benny Thomas, Stuart Elliott -- International Ballroom
6:00pm - 6:05pm		4A's Strategy Festival Inspire! Program Participant Sara Cobaugh -- International Ballroom
6:05pm - 7:20pm		Poolside Cocktail Reception
7:30pm - 9:00pm		Poolside Dinner
9:00pm - 10:00pm		Clear Channel Media + Entertainment Presents "iHeartRadio's Future of Music – The Class of 2012" with performances by Karmin, The Wanted, Fun., and K'Naan -- International Ballroom
10:00pm - 11:59pm		Late Night Drinks in the Stardust Room at the Beverly Hilton -- Stardust Room

Wednesday, March 28

7:00am - 8:00am		Registration Desk Reopens -- Hotel Lobby
7:00am - 8:10am		Breakfast -- Beverly Hills Ballroom
8:15am - 8:50am		What's Keeping You Up at Night? Bill Hagelstein, Tom Carroll, Martin Cass, Ty Montague, James Cooper -- International Ballroom
8:50am - 8:52am		Interstitial #5 -- International Ballroom
8:52am - 9:25am		Content, Content, Content: How do the TV Networks See the Internet? Edward Erhardt, Jim Lanzone, Steve Farella, JB Perrette, Mike Biard -- International Ballroom
9:25am - 9:30am		Cool Technology Presentation #3 | Huffington Post Streaming Network David Shing -- International Ballroom
9:30am - 9:50am		Attracting Top Talent: Telling the Industry Story Andrew Benett, Sharon Napier -- International Ballroom
9:50am - 9:55am		Cool Technology Presentation #4 | YouTube Channels Lucas Watson -- International Ballroom
9:55am - 10:25am		(Very) Creative Women Susan Credle, Tiffany Rolfe, Kristen van Ogtrop, Lisa Donohue, Carisa Bianchi -- International Ballroom
10:25am - 10:55am		Refreshment Break -- Beverly Hills Ballroom
10:55am - 11:00am		4A's Strategy Festival Inspire! Program Participant Ben Zumsteg -- International Ballroom
11:00am - 11:20am		The Relentless Pursuit of Better Ways Jason Kilar -- International Ballroom
11:20am - 11:22am		Interstitial #6 -- International Ballroom
11:22am - 11:45am		CEO Fireside Chat Nancy Hill, Robert Liodice, Randall Rothenberg -- International Ballroom
11:50am - 12:30pm		Boomer Marketing: 70 Is the New 50; 50 Is the New 30 Chuck Woolery, Mark Young -- Stardust Room
		Playing Nice in the Sandbox Richard Forester, Steve Lindsley, Andrew Capone, Frank Foster, Lisa Meier -- Wilshire Ballroom
		Transformative Research II Marc Goldstein, Anne Hunter, Alice Sylvester, Bernhard Glock, Peter Daboll -- International Ballroom
12:30pm - 1:15pm		Lunch -- Beverly Hills Ballroom
1:20pm - 1:45pm		Reminiscing About Apple and 1984 Lee Clow, Steve Hayden -- International Ballroom
1:45pm - 2:00pm		Best of Zeitgeist Adam Braun -- International Ballroom
2:00pm - 2:35pm		Advertising Re-imagined Jackie Jantos, Linda Gangeri, John Peebles, Lisa Gevelber, Odette Canton -- International Ballroom
2:35pm - 3:00pm		Transforming College Football Larry Scott, Neil Everett -- International Ballroom
3:00pm - 3:15pm		Refreshment Break -- International Ballroom
3:15pm - 3:35pm		Patent Trolling Drew Curtis -- International Ballroom
3:35pm - 3:37pm		Interstitial #7 -- International Ballroom
3:37pm - 4:00pm		Breaking Through (Not Just Cracking) the Glass Ceiling Lareina Yee -- International Ballroom
4:00pm - 4:05pm		4A's Strategy Festival Inspire! Program Participant Sharon Panelo -- International Ballroom
4:05pm - 4:25pm		Conference Wrap-Up Nancy Hill, Bill Koenigsberg, Chuck Porter, Chris Weil -- International Ballroom